Problem solving. I was listening to a podcast this morning on the James Altucher show — it was about youtube videos – but in conversation they hit on the problem solving mindset for entrepreneurs.

Solve a problem for yourself and for others — and you have a business.

Interesting! So I started breaking down problems and solutions: people are hungry (restaurant), my clothes are dirty (dry cleaners), I don’t know how to blog (how-to book on blogging), etc. Then I took it to me: businesses need ideal and loyal customers (marketer with strategies that corral all their media – website, social media, print collateral). Wow! I think sometimes I get stuck in the mire of things that I do that I lose focus of that basic premise. Pretty sure I’m not the only one that gets lost — maybe (thinking out loud here) if we set our problem solving premise down on paper? Hang it over your desk? It just seems to me that a clarifying statement would lead me back out of the forest of creative chaos I sometime get to meandering in and get me back on track.

So your mission, should you choose to accept it, is to name the problem that you solve. It is a great feeling!