Last week I created a wacky movie trailer — just for fun mind you — and uploaded it to my personal Facebook account. Some of my friends on Facebook are also business associates and colleagues. I do believe in total transparency; so any client or customer can be friends with me on Facebook.

Here is the crazy part. About 18 hours after posting my Night of the Chicken video I ran into one of those friend/biz associates and he asked me how much I would charge to create a video like that for his business. Boom! That was a surprise. It really opened my eyes to the fact that I haven’t been leading with one of my strengths — my fearless nutty sense of humor. I think I water it down a bit to make it more palatable to the general public. But is that how I will find my ideal clients? Probably not. Be yourself. That is what Kim Garst says! And I definitely follow her.

So here it is. My sales and marketing masterpiece. Cluck?