When looking at your current social media management do these words come to mind? Consistent. Relevant. Engaging. Are you building your social media community? Are you using any of the new Facebook tools? (Did you know that Facebook rewards you when you use their shiny new apps by sharing your posts even more widely?) Are you making the fatal mistake of posting with a SELL SELL SELL attitude which is absolutely killing your engagement? Social Media management is about strategy and tactics and frankly vision and finesse. Bottom line: just because someone on your staff (or your college kid, or your 20 something niece) is young and knows how to post on Facebook is really not a sound social media strategy.
A funny example: just the other day a new prospect told me that he did not need to speak with me. He had been handling the marketing for his companies for years and knew first hand that you can spend a lot of money with no return. That’s right. He just told me that he is not a good marketer and that his marketing does not work but he is going to continue handling it himself. Had I responded, which I did not, I would have said “Yes, I hear that from people all the time – – – except my clients. I never hear that from my clients.”
A well executed social media marketing plan and management can be very effective and can begin working quite quickly – depending on your business type. Ready to talk about it? Contact Jane DuBois or call 704.287.8668.
Some of our current clients:
Lake Wylie Chamber of Commerce
Clover Community Bank
McSpadden Custom Homes
The Wine Shop in Dilworth
Lake Wylie Today Magazine
Just want to give it a go on your own? Here are a few books that might help: